Mª Beatriz
Plaza Inchausti
Universidad del País Vasco/Euskal Herriko Unibertsitatea
Lejona, EspañaPublicaciones en colaboración con investigadores/as de Universidad del País Vasco/Euskal Herriko Unibertsitatea (32)
2024
-
Visitor Mobility Patterns in Cultural Destinations: Exploring the Cognitive Maps of San Sebastian and Bilbao, Inspired by Lynch (1960)
GeoScape, Vol. 18, Núm. 1, pp. 53-65
2023
-
Cultural and Creative Industries as Drivers for Territorial Development, Innovation, Competitiveness and Entrepreneurship: A Public Policy Perspective of Mentorship
Perspectives on Mentorship – Reinventing Mentoring in Arts and Creative Industries Management (Estonian Academy of Music and Theatre Press), pp. 40-54
2022
-
Superstar Museums and global media exposure: mapping the positioning of the Guggenheim Museum Bilbao through networks
European Planning Studies, Vol. 30, Núm. 1, pp. 50-65
2018
-
MOODLE ANALYTICS: GUIDELINES FOR OPTIMIZING ELEARNING COURSES
11TH INTERNATIONAL CONFERENCE OF EDUCATION, RESEARCH AND INNOVATION (ICERI2018)
2017
-
Arts, culture and creativity as drivers for territorial development, innovation and competitiveness
Enhancing Participation in the Arts in the EU: Challenges and Methods (Springer International Publishing), pp. 371-388
-
Repositioning through Culture: Testing change in connectivity patterns
Sustainability (Switzerland), Vol. 9, Núm. 1
2016
-
Bilbao Case Study
Remaking Post-Industrial Cities: Lessons from North America and Europe (Taylor and Francis), pp. 137-152
-
Sustainable cultural tourism in urban destinations: Does space matter?
Sustainability (Switzerland), Vol. 8, Núm. 8
2015
-
Culture-led city brands as economic engines: theory and empirics
Annals of Regional Science, Vol. 54, Núm. 1, pp. 179-196
-
Renewal through Culture? The Role of Museums in the Renewal of Industrial Regions in Europe
European Planning Studies, Vol. 23, Núm. 8, pp. 1441-1455
-
The Guggenheim Museum Bilbao: Between Regional Embeddedness and Global Networking
European Planning Studies, Vol. 23, Núm. 8, pp. 1456-1475
2014
-
Methodologies for monitoring website performance: Assessing the effectiveness of AdWords campaigns on a tourist SME website
Online Information Review, Vol. 38, Núm. 4, pp. 575-588
2013
-
Picasso's Guernica: The strength of an art brand in destination e-branding
International Journal of Arts Management, Vol. 15, Núm. 3, pp. 53-64
-
Urban regeneration and knowledge-intensive services
Proceedings of the Institution of Civil Engineers: Municipal Engineer, Vol. 166, Núm. 4, pp. 257-264
2011
-
GOOGLE ANALYTICS - THE BASICS FOR EVALUATING AN EDUCATIONAL WEBSITE USAGE PATTERNS
INTED2011: 5TH INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE
-
Google Analytics for measuring website performance
Tourism Management, Vol. 32, Núm. 3, pp. 477-481
-
Orchestrating innovation networks in e-tourism: A case study
AFRICAN JOURNAL OF BUSINESS MANAGEMENT, Vol. 5, Núm. 2, pp. 464-480
-
Research note: Testing the employment impact of the guggenheim museum bilbao via TSA
Tourism Economics, Vol. 17, Núm. 1, pp. 223-229
-
Validating Google analytics tips for micro-firms
AFRICAN JOURNAL OF BUSINESS MANAGEMENT, Vol. 5, Núm. 14, pp. 5681-5689
2010
-
A Guggenheim-Hermitage Museum as an economic engine? Some preliminary ingredients for its effectiveness
Transformations in Business and Economics, Vol. 9, Núm. 2, pp. 128-138