![Foto de Carmela](/img/nophoto.png)
Carmela
Peñalba Aguirrezabalaga
Argitalpenak (7) Carmela Peñalba Aguirrezabalaga argitalpenak
2023
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El aprendizaje-servicio (ApS) en colaboración con organizaciones sin ánimo de lucro
La formación integral del alumnado universitario para responder a los retos de la sostenibilidad y la responsabilidad social (Editorial Síntesis), pp. 61-70
2022
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Value creation through marketing data analytics: The distinct contribution of data analytics assets and capabilities to unit and firm performance
Information and Management, Vol. 59, Núm. 8
2021
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Putting knowledge to work: the combined role of marketing and sales employees’ knowledge and motivation to produce superior customer experiences
Journal of Knowledge Management, Vol. 25, Núm. 10, pp. 2484-2505
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Putting marketing knowledge to use: marketing-specific relational capital and product/service innovation performance
Journal of Business and Industrial Marketing, Vol. 37, Núm. 1, pp. 209-224
2020
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Marketing-specific intellectual capital: conceptualization, scale development and empirical illustration
Journal of Intellectual Capital, Vol. 21, Núm. 6, pp. 947-984
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Marketing-specific relational capital and product/service innovation performance
Proceedings of the International Conference on Intellectual Capital, Knowledge Management and Organisational Learning, ICICKM
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The role of Marketers' Knowledge and Motivation in the Generation of Positive Customer Experience
Proceedings of the European Conference on Knowledge Management, ECKM