Publicaciones (7) Publicaciones de Carmela Peñalba Aguirrezabalaga

2023

  1. El aprendizaje-servicio (ApS) en colaboración con organizaciones sin ánimo de lucro

    La formación integral del alumnado universitario para responder a los retos de la sostenibilidad y la responsabilidad social (Editorial Síntesis), pp. 61-70

2022

  1. Value creation through marketing data analytics: The distinct contribution of data analytics assets and capabilities to unit and firm performance

    Information and Management, Vol. 59, Núm. 8

2021

  1. Putting knowledge to work: the combined role of marketing and sales employees’ knowledge and motivation to produce superior customer experiences

    Journal of Knowledge Management, Vol. 25, Núm. 10, pp. 2484-2505

  2. Putting marketing knowledge to use: marketing-specific relational capital and product/service innovation performance

    Journal of Business and Industrial Marketing, Vol. 37, Núm. 1, pp. 209-224

2020

  1. Marketing-specific intellectual capital: conceptualization, scale development and empirical illustration

    Journal of Intellectual Capital, Vol. 21, Núm. 6, pp. 947-984

  2. Marketing-specific relational capital and product/service innovation performance

    Proceedings of the International Conference on Intellectual Capital, Knowledge Management and Organisational Learning, ICICKM

  3. The role of Marketers' Knowledge and Motivation in the Generation of Positive Customer Experience

    Proceedings of the European Conference on Knowledge Management, ECKM