Publicaciones en colaboración con investigadores/as de Universidad de Deusto (17)

2024

  1. Characterizing digital service innovation: phases, actors, functions and interactions in the context of a digital service platform

    Journal of Service Management, Vol. 35, Núm. 2, pp. 253-279

2022

  1. An exploratory approach of the association between integrated marketing communication and business performance in higher education institutions

    Journal of Marketing for Higher Education

  2. Moving from a goods- to a service-oriented organization: a perspective on the role of corporate culture and human resource management

    Journal of Business and Industrial Marketing, Vol. 37, Núm. 6, pp. 1197-1207

2021

  1. Exploring the interplay between context and enterprise purpose in participative social entrepreneurship: the perceptions of worker cooperative entrepreneurs

    Entrepreneurship and Regional Development, Vol. 33, Núm. 9-10, pp. 758-788

  2. Revisiting integrated marketing communication (IMC): a scale to assess IMC in higher education (HE)

    Journal of Marketing for Higher Education, Vol. 31, Núm. 1, pp. 58-90

2020

  1. Assessing the effects of human capital composition, innovation portfolio and size on manufacturing firm performance

    Competitiveness Review, Vol. 31, Núm. 3, pp. 625-644

  2. Does distance really matter? Assessing the impact of KIBS proximity on firms’ servitization capacity: evidence from the Basque country

    Investigaciones Regionales = Journal of Regional Research, Núm. 48, pp. 51-68

  3. Editorial

    International Journal of Business Environment, Vol. 11, Núm. 3, pp. 213-221

  4. La comunicación integrada de marketing (CIM) en la educacion superior (ES) en tiempos de pandemia

    Revista de Estudios Empresariales. Segunda época, Núm. 2, pp. 53-69

2019

  1. Reflective and impulsive predictors of unhealthy snack impulse buying

    Review of Marketing Science, Vol. 16, Núm. 1, pp. 49-84

  2. The role of social capital in regional innovation systems: Creative social capital and its institutionalization process

    Papers in Regional Science, Vol. 98, Núm. 1, pp. 35-51

2017

  1. Cooperative Dynamics During the Financial Crisis: Evidence From Basque and Breton Case Studies

    Nonprofit and Voluntary Sector Quarterly, Vol. 46, Núm. 3, pp. 505-524

2016

  1. El ambiente físico del punto de venta detallista en empresas de servicios y la actitud hacia la compra

    Claves de márketing en el nuevo escenario de la distribución comercial (Cátedra Fundación Ramón Areces de Distribución Comercial), pp. 221-236

  2. Why and How Does Social Responsibility Differ Among SMEs? A Social Capital Systemic Approach

    Journal of Business Ethics, Vol. 138, Núm. 2, pp. 365-384

2015

  1. How to foster shared innovation within SMEs' networks: Social capital and the role of intermediaries

    European Management Journal, Vol. 33, Núm. 2, pp. 104-115

  2. Social capital enhancing innovation and sustainability in SMEs: The shared innovation recipe

    Social Capital: Global Perspectives, Management Strategies and Effectiveness (Nova Science Publishers, Inc.), pp. 33-52

2009

  1. Social responsibility in SMEs: A source of business value

    Social Responsibility Journal, Vol. 5, Núm. 3, pp. 423-434