MANAGEMENT CHALLENGES IN HIGHER EDUCATION: NEW PROPOSALS FROM EXPERIENTIAL MARKETING LITERATURE REVIEW
- Aparicio, G.
- Forcada, J.
- Lafuente-Ruiz-de-Sabando, A.
- Zorrilla, P.
- Chova, LG (coord.)
- Martinez, AL (coord.)
- Torres, IC (coord.)
ISSN: 2340-1079
ISBN: 978-84-606-5763-7
Año de publicación: 2015
Páginas: 297-306
Congreso: 9th International Technology, Education and Development Conference (INTED)
Tipo: Aportación congreso