MANAGEMENT CHALLENGES IN HIGHER EDUCATION: NEW PROPOSALS FROM EXPERIENTIAL MARKETING LITERATURE REVIEW

  1. Aparicio, G.
  2. Forcada, J.
  3. Lafuente-Ruiz-de-Sabando, A.
  4. Zorrilla, P.
Book Series:
INTED2015: 9TH INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE
  1. Chova, LG (coord.)
  2. Martinez, AL (coord.)
  3. Torres, IC (coord.)

ISSN: 2340-1079

ISBN: 978-84-606-5763-7

Year of publication: 2015

Pages: 297-306

Congress: 9th International Technology, Education and Development Conference (INTED)

Type: Conference paper

GOOGLE SCHOLAR
Data source: WoS