So you want to servitise, but are you ready to financialise?

  1. Gil de San Vicente, I.
  2. Kamp, B.
Aldizkaria:
Journal of Business and Industrial Marketing

ISSN: 0885-8624

Argitalpen urtea: 2023

Alea: 38

Zenbakia: 10

Orrialdeak: 2107-2121

Mota: Artikulua

DOI: 10.1108/JBIM-05-2022-0223 GOOGLE SCHOLAR
Datuen iturria: Scopus