So you want to servitise, but are you ready to financialise?

  1. Gil de San Vicente, I.
  2. Kamp, B.
Journal:
Journal of Business and Industrial Marketing

ISSN: 0885-8624

Year of publication: 2023

Volume: 38

Issue: 10

Pages: 2107-2121

Type: Article

DOI: 10.1108/JBIM-05-2022-0223 GOOGLE SCHOLAR
Data source: Scopus