Putting marketing knowledge to use: marketing-specific relational capital and product/service innovation performance

  1. Peñalba-Aguirrezabalaga, C.
  2. Ritala, P.
  3. Sáenz, J.
Aldizkaria:
Journal of Business and Industrial Marketing

ISSN: 0885-8624

Argitalpen urtea: 2021

Alea: 37

Zenbakia: 1

Orrialdeak: 209-224

Mota: Artikulua

DOI: 10.1108/JBIM-07-2020-0369 GOOGLE SCHOLAR
Datuen iturria: Scopus