Putting marketing knowledge to use: marketing-specific relational capital and product/service innovation performance

  1. Peñalba-Aguirrezabalaga, C.
  2. Ritala, P.
  3. Sáenz, J.
Journal:
Journal of Business and Industrial Marketing

ISSN: 0885-8624

Year of publication: 2021

Volume: 37

Issue: 1

Pages: 209-224

Type: Article

DOI: 10.1108/JBIM-07-2020-0369 GOOGLE SCHOLAR
Data source: Scopus