Revisiting integrated marketing communication (IMC): a scale to assess IMC in higher education (HE)
- Gordon-Isasi, J.
- Narvaiza, L.
- Gibaja, J.J.
ISSN: 1540-7144, 0884-1241
Année de publication: 2021
Volumen: 31
Número: 1
Pages: 58-90
Type: Article