Revisiting integrated marketing communication (IMC): a scale to assess IMC in higher education (HE)

  1. Gordon-Isasi, J.
  2. Narvaiza, L.
  3. Gibaja, J.J.
Journal:
Journal of Marketing for Higher Education

ISSN: 1540-7144,  0884-1241

Year of publication: 2021

Volume: 31

Issue: 1

Pages: 58-90

Type: Article

DOI: 10.1080/08841241.2020.1758283 GOOGLE SCHOLAR
Data source: Scopus