Revisiting integrated marketing communication (IMC): a scale to assess IMC in higher education (HE)

  1. Gordon-Isasi, J.
  2. Narvaiza, L.
  3. Gibaja, J.J.
Aldizkaria:
Journal of Marketing for Higher Education

ISSN: 1540-7144,  0884-1241

Argitalpen urtea: 2021

Alea: 31

Zenbakia: 1

Orrialdeak: 58-90

Mota: Artikulua

DOI: 10.1080/08841241.2020.1758283 GOOGLE SCHOLAR
Datuen iturria: Scopus