Choosing celebrity endorsers for advertising campaigns in cosmopolitan China: Does their ethnicity matter?

  1. Apaolazaa, V.
  2. Hartmann, P.
  3. He, J.
  4. Barrutia, J.M.
  5. Echebarria, C.
Revista:
South African Journal of Business Management

ISSN: 2078-5976,  2078-5585

Ano de publicación: 2014

Volume: 45

Número: 3

Páxinas: 45-55

Tipo: Artigo

GOOGLE SCHOLAR
Fonte de datos: Scopus