Choosing celebrity endorsers for advertising campaigns in cosmopolitan China: Does their ethnicity matter?
- Apaolazaa, V.
- Hartmann, P.
- He, J.
- Barrutia, J.M.
- Echebarria, C.
ISSN: 2078-5976, 2078-5585
Year of publication: 2014
Volume: 45
Issue: 3
Pages: 45-55
Type: Article