Choosing celebrity endorsers for advertising campaigns in cosmopolitan China: Does their ethnicity matter?

  1. Apaolazaa, V.
  2. Hartmann, P.
  3. He, J.
  4. Barrutia, J.M.
  5. Echebarria, C.
Aldizkaria:
South African Journal of Business Management

ISSN: 2078-5976,  2078-5585

Argitalpen urtea: 2014

Alea: 45

Zenbakia: 3

Orrialdeak: 45-55

Mota: Artikulua

GOOGLE SCHOLAR
Datuen iturria: Scopus