Choosing celebrity endorsers for advertising campaigns in cosmopolitan China: Does their ethnicity matter?

  1. Apaolazaa, V.
  2. Hartmann, P.
  3. He, J.
  4. Barrutia, J.M.
  5. Echebarria, C.
Revue:
South African Journal of Business Management

ISSN: 2078-5976,  2078-5585

Année de publication: 2014

Volumen: 45

Número: 3

Pages: 45-55

Type: Article

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La source de données: Scopus