Choosing celebrity endorsers for advertising campaigns in cosmopolitan China: Does their ethnicity matter?

  1. Apaolazaa, V.
  2. Hartmann, P.
  3. He, J.
  4. Barrutia, J.M.
  5. Echebarria, C.
Revista:
South African Journal of Business Management

ISSN: 2078-5976,  2078-5585

Any de publicació: 2014

Volum: 45

Número: 3

Pàgines: 45-55

Tipus: Article

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Font de les dades: Scopus