Publicaciones en colaboración con investigadores/as de La Trobe University (4)

2017

  1. Corporate Environmental Responsibility Communication: Implications from CSR and Green Advertising Research

    CSR, Sustainability, Ethics and Governance (Springer Nature), pp. 377-392

2016

  1. Promoting Renewable Energy Adoption: Environmental Knowledge vs. Fear Appeals

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 359-367

2014

  1. Environmental threat appeals in green advertising: The role of fear arousal and coping efficacy

    International Journal of Advertising, Vol. 33, Núm. 4, pp. 741-765

2013

  1. Nuclear power threats, public opposition and green electricity adoption: Effects of threat belief appraisal and fear arousal

    Energy Policy, Vol. 62, pp. 1366-1376