Publications in collaboration with researchers from Universidad Rafael Landívar (2)

2016

  1. Value co-creation in e-commerce contexts: Does product type matter?

    European Journal of Marketing, Vol. 50, Núm. 3-4, pp. 442-463

2014

  1. Resources for value co-creation in e-commerce: A review

    Electronic Commerce Research, Vol. 14, Núm. 2, pp. 111-136