![Foto de Gustavo](/img/nophoto.png)
Gustavo
Rodríguez-Peña
Publications by the researcher in collaboration with Gustavo Rodríguez-Peña (1)
2019
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Do image and familiarity have a significant effect on purchase intention?
Estudios Gerenciales: Journal of Management and Economics for Iberoamerica, Vol. 35, Núm. 152, pp. 249-258