Publicaciones en las que colabora con Janire Gordon Isasi (3)

2022

  1. An exploratory approach of the association between integrated marketing communication and business performance in higher education institutions

    Journal of Marketing for Higher Education

2021

  1. Revisiting integrated marketing communication (IMC): a scale to assess IMC in higher education (HE)

    Journal of Marketing for Higher Education, Vol. 31, Núm. 1, pp. 58-90

2020

  1. La comunicación integrada de marketing (CIM) en la educacion superior (ES) en tiempos de pandemia

    Revista de Estudios Empresariales. Segunda época, Núm. 2, pp. 53-69