Audience participation in television websites: A case study of the Public Broadcasting Corporations of the Autonomous Communities in Spain

  1. Meso Ayerdi, Koldobika 1
  2. Larrondo Ureta, Ainara 1
  3. Agirreazkuenaga Onaindia, Irati 1
  4. Larrañaga Zubizarreta, José 1
  1. 1 Universidad del País Vasco/Euskal Herriko Unibertsitatea
    info

    Universidad del País Vasco/Euskal Herriko Unibertsitatea

    Lejona, España

    ROR https://ror.org/000xsnr85

Journal:
Contemporanea : revista de Comunicação e Cultura

ISSN: 1809-9386

Year of publication: 2011

Volume: 9

Issue: 2

Pages: 156-173

Type: Article

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More publications in: Contemporanea : revista de Comunicação e Cultura

Abstract

The development of Internet and the Web 2.0 have multiplied the possibilities available to the television audience for dialoguing with the medium, beyond the television screen. This is in spite of the fact that interactivity in television is not something new. Participatory forms like electronic mail, chat, SMSs, forums, virtual meetings, surveys, blogs or social networks are acquiring a special relevance. At present, these tools are being preferentially incorporated by televisions and aimed at the younger public, given its special predilection for changes and for the use of new technologies. This communication analyses the incorporation of these new forms on the basis of a case study centred on the public televisions of the autonomous communities in Spain.