The Relationship between Gratifications from Social Networking Site Use and Adolescents' Brand Interactions

  1. Apaolaza, Vanessa
  2. Hartmann, Patrick
  3. He, Jiaxun
  4. Barrutia, Jose M.
  5. Echebarria, Carmen
Colección de libros:
ADVANCES IN ADVERTISING RESEARCH, VOL 7: BRIDGING THE GAP BETWEEN ADVERTISING ACADEMIA AND PRACTICE
  1. Christodoulides, G (coord.)
  2. Stathopoulou, A (coord.)
  3. Eisend, M (coord.)

ISSN: 2626-0328,  2626-0336

ISBN: 978-3-658-15220-8,  978-3-658-15219-2

Ano de publicación: 2017

Páxinas: 29-41

Congreso: 14th International Conference on Research in Advertising (ICORIA)

Tipo: Achega congreso

DOI: 10.1007/978-3-658-15220-8_3 GOOGLE SCHOLAR

Obxectivos de Desenvolvemento Sustentable

Fonte de datos: WoS