The Relationship between Gratifications from Social Networking Site Use and Adolescents' Brand Interactions

  1. Apaolaza, Vanessa
  2. Hartmann, Patrick
  3. He, Jiaxun
  4. Barrutia, Jose M.
  5. Echebarria, Carmen
Liburu bilduma:
ADVANCES IN ADVERTISING RESEARCH, VOL 7: BRIDGING THE GAP BETWEEN ADVERTISING ACADEMIA AND PRACTICE
  1. Christodoulides, G (coord.)
  2. Stathopoulou, A (coord.)
  3. Eisend, M (coord.)

ISSN: 2626-0328,  2626-0336

ISBN: 978-3-658-15220-8,  978-3-658-15219-2

Argitalpen urtea: 2017

Orrialdeak: 29-41

Biltzarra: 14th International Conference on Research in Advertising (ICORIA)

Mota: Biltzar ekarpena

DOI: 10.1007/978-3-658-15220-8_3 GOOGLE SCHOLAR

Garapen Iraunkorreko Helburuak

Datuen iturria: WoS