Influencer Worship and Self-Connection with the Promoted Brands on Social Media: Why Benign Envy and Trait Competitiveness Matter
- Paredes, M.R.
- Apaolaza, V.
- Fernandez-Robin, C.
- Hartmann, P.
- Yañez-Martinez, D.
ISSN: 2152-2723
Year of publication: 2023
Volume: 26
Issue: 2
Pages: 98-105
Type: Article