The family business brand: cross-fertilization between fields

  1. Aparicio, G.
  2. Maseda, A.
  3. Iturralde, T.
  4. Zorrilla, P.
Journal:
Management Decision

ISSN: 0025-1747

Year of publication: 2023

Volume: 61

Issue: 6

Pages: 1585-1611

Type: Review

DOI: 10.1108/MD-04-2022-0445 GOOGLE SCHOLAR