Value creation through marketing data analytics: The distinct contribution of data analytics assets and capabilities to unit and firm performance

  1. Sáenz, J.
  2. Ortiz de Guinea, A.
  3. Peñalba-Aguirrezabalaga, C.
Revue:
Information and Management

ISSN: 0378-7206

Année de publication: 2022

Volumen: 59

Número: 8

Type: Article

DOI: 10.1016/J.IM.2022.103724 GOOGLE SCHOLAR lock_openAccès ouvert editor
La source de données: Scopus