Value creation through marketing data analytics: The distinct contribution of data analytics assets and capabilities to unit and firm performance

  1. Sáenz, J.
  2. Ortiz de Guinea, A.
  3. Peñalba-Aguirrezabalaga, C.
Aldizkaria:
Information and Management

ISSN: 0378-7206

Argitalpen urtea: 2022

Alea: 59

Zenbakia: 8

Mota: Artikulua

DOI: 10.1016/J.IM.2022.103724 GOOGLE SCHOLAR lock_openSarbide irekia editor
Datuen iturria: Scopus