Value creation through marketing data analytics: The distinct contribution of data analytics assets and capabilities to unit and firm performance

  1. Sáenz, J.
  2. Ortiz de Guinea, A.
  3. Peñalba-Aguirrezabalaga, C.
Zeitschrift:
Information and Management

ISSN: 0378-7206

Datum der Publikation: 2022

Ausgabe: 59

Nummer: 8

Art: Artikel

DOI: 10.1016/J.IM.2022.103724 GOOGLE SCHOLAR lock_openOpen Access editor
Datenquelle: Scopus