The role of Marketers' Knowledge and Motivation in the Generation of Positive Customer Experience

  1. Penãlba-Aguirrezabalaga, C.
  2. Saénz, J.
  3. Ritala, P.
  4. Vanhala, M.
Aktak:
Proceedings of the European Conference on Knowledge Management, ECKM

ISSN: 2048-8971,  2048-8963

ISBN: 9781912764815

Argitalpen urtea: 2020

Alea: 2020-December

Orrialdeak: 612-619

Mota: Biltzar ekarpena

DOI: 10.34190/EKM.20.060 GOOGLE SCHOLAR
Datuen iturria: Scopus