Marketing-specific intellectual capital: conceptualization, scale development and empirical illustration
- Peñalba-Aguirrezabalaga, C.
- Sáenz, J.
- Ritala, P.
ISSN: 1758-7468, 1469-1930
Année de publication: 2020
Volumen: 21
Número: 6
Pages: 947-984
Type: Article