Marketing-specific intellectual capital: conceptualization, scale development and empirical illustration

  1. Peñalba-Aguirrezabalaga, C.
  2. Sáenz, J.
  3. Ritala, P.
Journal:
Journal of Intellectual Capital

ISSN: 1758-7468,  1469-1930

Year of publication: 2020

Volume: 21

Issue: 6

Pages: 947-984

Type: Article

DOI: 10.1108/JIC-05-2019-0095 GOOGLE SCHOLAR
Data source: Scopus