A study on the effect of cause-related marketing on the attitude towards the brand: The case of Pepsi in Spain

  1. García, I.
  2. Gibaja, J.J.
  3. Mujika, A.
Journal:
Journal of Nonprofit and Public Sector Marketing

ISSN: 1540-6997,  1049-5142

Year of publication: 2003

Volume: 11

Issue: 1

Pages: 111-135

Type: Article

DOI: 10.1300/J054V11N01_08 GOOGLE SCHOLAR
Data source: Scopus