A study on the effect of cause-related marketing on the attitude towards the brand: The case of pepsi in Spain

  1. García, I.
  2. Gibaja, J.J.
  3. Mujika, A.
Libro:
Nonprofit and Business Sector Collaboration: Social Enterprises, Cause-Related Marketing, Sponsorships, and other Corporate-Nonprofit Dealings

ISBN: 9780203049587

Año de publicación: 2013

Páginas: 111-136

Tipo: Capítulo de Libro

DOI: 10.4324/9780203049587 GOOGLE SCHOLAR
Fuente de los datos: Scopus