An exploratory approach of the association between integrated marketing communication and business performance in higher education institutions
- Gordon-Isasi, J.
- Narvaiza, L.
- Gibaja, J.J.
Aldizkaria:
Journal of Marketing for Higher Education
ISSN: 1540-7144, 0884-1241
Argitalpen urtea: 2022
Mota: Berrikuspena