Moving from a goods- to a service-oriented organization: a perspective on the role of corporate culture and human resource management

  1. Zabala, K.
  2. Campos, J.A.
  3. Narvaiza, L.
Journal:
Journal of Business and Industrial Marketing

ISSN: 0885-8624

Year of publication: 2022

Volume: 37

Issue: 6

Pages: 1197-1207

Type: Article

DOI: 10.1108/JBIM-11-2020-0497 GOOGLE SCHOLAR
Data source: Scopus