Moving from a goods- to a service-oriented organization: a perspective on the role of corporate culture and human resource management

  1. Zabala, K.
  2. Campos, J.A.
  3. Narvaiza, L.
Zeitschrift:
Journal of Business and Industrial Marketing

ISSN: 0885-8624

Datum der Publikation: 2022

Ausgabe: 37

Nummer: 6

Seiten: 1197-1207

Art: Artikel

DOI: 10.1108/JBIM-11-2020-0497 GOOGLE SCHOLAR