La dimensión financiera como condicionante de la servitización y los servicios avanzados

  1. Bart Kamp 1
  2. Ibon Gil de San Vicente 1
  1. 1 Orkestra-Fundación Deusto
Revista:
Economía industrial

ISSN: 0422-2784

Año de publicación: 2021

Título del ejemplar: Servitización Industrial

Número: 422

Páginas: 69-80

Tipo: Artículo

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Otras publicaciones en: Economía industrial

Resumen

Este artículo aborda la servitización como un proceso de transformación y aboga por profundizar sobre las condiciones financieras que la implementación de contratos de servicio basados en cobro por resultados requiere. Revisa tres empresas que han tratado de implantar servicios avanzados con contratos de este tipo. Analiza los recursos financieros de las empresas en cuestión, el potencial de mercado de dichos contratos y los riesgos financieros que traen consigo. Como resultado identifica obstáculos y palancas que determinan si las propuestas de valor tienen viabilidad operativa y financiera. Los hallazgos obtenidos pueden dar pie al diseño de perfiles de riesgo con relación a las capacidades de las empresas industriales y los servicios avanzados que quieren comercializar. Asimismo, revelan posibles tensiones respecto a cuando una empresa industrial intenta comercializar propuestas de valor versátiles, pero personalizadas, y el actor financiero que acompaña la operación intente paquetizar propuestas, contratos y clientes

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Fuente de los datos: Dialnet