¿cómo funciona el autocontrol? un análisis de la compra por impulso

  1. Meysam Moayery
  2. Lorea Narvaiza Cantín
  3. Juan José Gibaja Martíns
Revista:
Papeles del psicólogo

ISSN: 0214-7823,  1886-1415

Año de publicación: 2019

Título del ejemplar: EVOLUCIÓN DEL CÓDIGO MEMÉTICO EN PSICOTERAPEUTASS

Volumen: 40

Número: 2

Páginas: 149-156

Tipo: Artículo

DOI: 10.23923/PAP.PSICOL2019.2893 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: Papeles del psicólogo

Resumen

Existe abundante evidencia en la psicología social que atestigua el autocontrol como moldeador del comportamiento humano. Sin embargo, todavía hay margen para llevar a cabo más exploraciones sobre la interacción entre el sistema de autocontrol y el comportamiento del consumidor, en concreto sobre la compra por impulso. Esta investigación busca arrojar luz sobre la importancia del estudio de la compra por impulso que, como en cualquier otro ámbito de la vida humana, se ve como resultado del proceso de autocontrol. Este artículo considera diferentes tipos de fracaso de autocontrol que resultan de normas contradictorias, del punto hasta el que las personas monitorizan su comportamiento y del agotamiento de recursos autorregulatorios. A esto le sigue una explicación de los actuales enfoques sobre el estudio del autocontrol en estudios que versan sobre la compra por impulso. De manera adicional, a través de la integración de diferentes modelos de auto control, el presente artículo ofrece un marco general del proceso de autocontrol con especial énfasis en la compra por impulso. Este marco integra componentes de impulsos, el conflicto, la resistencia y el resultado del autocontrol, los cuales deberían ser tenidos en cuenta de manera conjunta al analizar fenómenos de autocontrol.

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Fuente de los datos: Dialnet