Who is at the cutting-edge of market trends?development of a scale for identifying "Lead-users"

  1. Mujika Alberdi, Alazne
  2. Gibaja Martíns, Juan José
  3. García Arrizabalaga, Iñaki
Revista:
Cuadernos de economía: Spanish Journal of Economics and Finance

ISSN: 2340-6704 0210-0266

Año de publicación: 2015

Volumen: 38

Número: 107

Páginas: 107-122

Tipo: Artículo

DOI: 10.1016/J.CESJEF.2014.11.001 DIALNET GOOGLE SCHOLAR lock_openBiblos-e Archivo editor

Otras publicaciones en: Cuadernos de economía: Spanish Journal of Economics and Finance

Objetivos de desarrollo sostenible

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