La transmisión del valor solidaridad en la opinión pública. El caso de Mondragón Corporación Cooperativa (MCC)
- Echaniz Barrondo, Arantza
- Enciso Santocildes, Marta
- Mugarra Elorriaga, Aitziber
- Pagola Carte, Juan Ignacio
ISSN: 0120-7180
Year of publication: 2010
Volume: 18
Issue: 96
Pages: 56-81
Type: Article
More publications in: Cooperativismo & Desarrollo
Abstract
Communication is vital to businesses, governments and nonprofi t organizations. It is even said that who does not report, does not exist, and more in a globalized world. On the other hand, cooperatives are enterprises that put people and not the capital in the center of their activity. In that situation of general crisis with a growing distrust of the system and business, do the cooperatives transmit their diff erence? Does general public really notices that diff erence? In this paper we begin refl ecting on the importance and signifi cance of communication. Then we point out what are the characteristics of the crisis in the Spanish case and what is the response of cooperatives. We ended up analyzing the case of MCC, the presence of the solidarity value in the Corporation, how they communicate their reaction to the crisis and how this message gets to the public.