What motivates consumers to buy fashion pet clothing? The role of attachment, pet anthropomorphism, and self-expansion

  1. Apaolaza, V.
  2. Hartmann, P.
  3. Paredes, M.R.
  4. Trujillo, A.
  5. D'Souza, C.
Journal:
Journal of Business Research

ISSN: 0148-2963

Year of publication: 2022

Volume: 141

Pages: 367-379

Type: Article

DOI: 10.1016/J.JBUSRES.2021.11.037 GOOGLE SCHOLAR