Expanding the Task-Dominant Value Cocreation Narrative: The Role of Consumer Expertise and Social and Mental Processes
ISSN: 1552-6763, 0047-2875
Year of publication: 2022
Volume: 61
Issue: 5
Pages: 1061-1087
Type: Article
ISSN: 1552-6763, 0047-2875
Year of publication: 2022
Volume: 61
Issue: 5
Pages: 1061-1087
Type: Article