Pertsuasioa, administrazioan euskararekiko jarrera eta erabilera hobetzeko tresna

  1. Joxpi Irastortza 1
  2. Iñaki Garcia 2
  3. Asier Irizar 1
  4. Nekane Arratibel 1
  1. 1 Universidad de Mondragón/Mondragon Unibertsitatea
    info

    Universidad de Mondragón/Mondragon Unibertsitatea

    Mondragón, España

    ROR https://ror.org/00wvqgd19

  2. 2 Universidad del País Vasco/Euskal Herriko Unibertsitatea
    info

    Universidad del País Vasco/Euskal Herriko Unibertsitatea

    Lejona, España

    ROR https://ror.org/000xsnr85

Journal:
Uztaro: giza eta gizarte-zientzien aldizkaria

ISSN: 1130-5738

Year of publication: 2015

Issue: 93

Pages: 69-83

Type: Article

DOI: 10.26876/UZTARO.93.2015.4 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: Uztaro: giza eta gizarte-zientzien aldizkaria

Sustainable development goals

Abstract

The present study analyses the effectiveness of an intervention targeted at administratives taff which aimed to improve their attitude towards the Basque language, their intention to use it and their real use of it. The intervention was based on persuasion under high elaboration conditions or systematic processing, where the aim was to promote reflection on and critical evaluation of persuasive messages. Data were collected from two Government departments. The three parameters (attitude towards the Basque language, intention to use the language, and real use of it) were measured before and after the intervention. The results show that the intervention improved the aforementioned three parameters.

Data source: Dialnet