Green branding effects on attitude: functional versus emotional positioning strategies
- Hartmann, P.
- Apaolaza Ibáñez, V.
- Forcada Sainz, F.J.
ISSN: 0263-4503
Year of publication: 2005
Volume: 23
Issue: 1
Pages: 9-29
Type: Article
ISSN: 0263-4503
Year of publication: 2005
Volume: 23
Issue: 1
Pages: 9-29
Type: Article