Who buys counterfeit luxury brands? A meta-analytic synthesis of consumers in developing and developed markets
- Eisend, M.
- Hartmann, P.
- Apaolaza, V.
ISSN: 1069-031X
Ano de publicación: 2017
Volume: 25
Número: 4
Páxinas: 89-111
Tipo: Artigo
Revista:
Journal of International Marketing
