Who buys counterfeit luxury brands? A meta-analytic synthesis of consumers in developing and developed markets

  1. Eisend, M.
  2. Hartmann, P.
  3. Apaolaza, V.
Aldizkaria:
Journal of International Marketing

ISSN: 1069-031X

Argitalpen urtea: 2017

Alea: 25

Zenbakia: 4

Orrialdeak: 89-111

Mota: Artikulua

DOI: 10.1509/JIM.16.0133 GOOGLE SCHOLAR

Garapen Iraunkorreko Helburuak