Who buys counterfeit luxury brands? A meta-analytic synthesis of consumers in developing and developed markets

  1. Eisend, M.
  2. Hartmann, P.
  3. Apaolaza, V.
Revue:
Journal of International Marketing

ISSN: 1069-031X

Année de publication: 2017

Volumen: 25

Número: 4

Pages: 89-111

Type: Article

DOI: 10.1509/JIM.16.0133 GOOGLE SCHOLAR

Objectifs de Développement Durable