Picasso's Guernica: The strength of an art brand in destination e-branding

  1. Plaza, B.
  2. Haarich, S.N.
  3. Waldron, C.M.
Journal:
International Journal of Arts Management

ISSN: 1480-8986

Year of publication: 2013

Volume: 15

Issue: 3

Pages: 53-64

Type: Article

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Data source: Scopus